We started by setting up their Klaviyo account and carefully migrating all of their data from MailChimp. We then overhauled their email captures to rapidly grow their mailing list. Next, we built a fresh design system with flexible templates to suit varied campaign types, using elevated elements from the client's style guide. While designing and building the updated emails, we implemented proven best practices— proper content hierarchy, clear CTA's, and compelling copy. Next, we created critical automated email flows (welcome, abandoned cart, post-purchase, etc.) that drove consistent revenue while also increasing. AOV.

Once these flows were in place, we shifted our attention to establishing an effective campaign sending strategy to drive additional revenue and further nurture email subscribers.